I hope you enjoy the presentation on quantitative attitudinal audience segmentation research I gave this week at the BOLO 2010 conference. It's on Prezi, which is a new technology for me but I'm very …
Speaking at BOLO 2010
This week I'm privileged to be presenting a session on the importance of true attitudinal audience segmentation research to digital agencies at the BOLO 2010 Conference. I am also proud to be regular …
Segmentation Exposed: Making Segmentation Data Actionable
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. One of the biggest challenges I find companies have with …
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Segmentation Exposed: Data Data Data!
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. Now we get to the fun part. They survey's been fielded and the data's …
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Segmentation Exposed: Survey Design
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. Once the research plan detailing who you're going to survey and what …
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Segmentation Exposed: SCU Project Kickoff
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. This project was undertaken for a small faith-based university in the …
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