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Audience Audit

Custom segmentation solutions for smart agencies and their clients.

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Fun with Research

Trust us – research can be fun! Especially when it helps you make more and keep more of what you make!

Our weekly video series for agency leaders answers your questions, helps you build your agency’s thought leadership chops, and helps you build your agency ROI.


How Many Questions Can I Put In My Survey?

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Susan

It’s not really about the number of questions — it’s about your More...


You’ve Done Your Research, Now What?

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Susan

Your research can be a powerful force for your organization, if you More...


An Essential Resource for Presenting Data

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Susan

If you have to present data to others, you MUST have this More...


No, You Shouldn’t Run Your Own Focus Groups

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Susan

It’s not as easy as it looks, and running your own groups More...


Share the Wealth

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Susan

Sharing your research project — during development and after results are in More...


An Amazing Resource

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Susan

In this video I share one of my favorite resources for people More...


A Smarter Agency Approach to Spec Research

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Susan

Have you been asked to rustle up some quick research on spec More...


Agency Thought Leadership Research: 3 Wins, 1 Project

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Susan

Thought leadership research for your agency can deliver much more than just More...


Branded or Unbranded Surveys?

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Susan

There are pros and cons for both choices, and you may want More...


Segments vs. Personas

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Susan

A little insight into the difference between segments and personas. They’re not More...


What’s In It For Me?

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Susan

A couple of smart questions from a client spurred this video — More...


Consider Your Mobile Respondents

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Susan

You might be surprised to know how many of your survey respondents More...


How Often Should You Repeat Research? 

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Susan

Clients often ask “How long will these results be good for?” Essentially, More...


Does the Order of Survey Questions Matter?

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Susan

There are four things I’d like you to think about when you’re More...


The Biggest Opportunity You’re Missing With Your Research

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Susan

Many people who do research with their customers or prospects forget this More...

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Contact Info

Audience Audit Inc.

5382 W. Geronimo St.
Chandler, AZ 85226

t: +1 (480) 231-4246

AMI Accredited Agency

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