Unique and Helpful Insights that Build Client Retention
Custom attitudinal research helps your clients and your agency.
There’s no hiding it — if your agency develops and implements strategies that work, your client will see it in their results. If they don’t, you know who they’ll blame.
Most clients don’t understand their audiences well, even if they think they do. They may have demographic data, purchase data, behavioral data — or no data at all.
To dramatically increase the likelihood that your recommendations will achieve their desired results, you need to understand their target audience. Not just their age or income, their company size or industry, but the problems they’re trying to solve and the reasons they’re making the choices they do.
Custom attitudinal segmentation research gives you all of this and more. Plus, it makes you different from all the other agencies that aren’t providing insights like these.
Our Agency Client Research Services
We can develop a custom segmentation of your client’s customer or member database and social media communities. The process works just like our agency research, except your client is sending invitations to their own contacts, and because the research won’t be publicly shared we don’t prepare thought leadership content.
If your client wants to better understand the landscape of opportunity for their products or services, we can source respondents and provide insight into the attitudinal segments, behaviors, and preferences of their ideal prospects.
Client Thought Leadership Research
If your clients are asking you to help build their own thought leadership, our research can help. Our projects work just like our Agency Thought Leadership Research – completely custom, with your agency’s participation throughout.