What if your agency became the authority on your clients’ prospects?
What if you managed a group of their customers providing ongoing insights about new ideas and feedback on existing products and services?
What if you never ran out of great ideas?
What if your clients were so happy they never left?
Welcome to Audience Audit.™
What kind of information will we get?
Every project is custom-built for you and your client, so the questions we ask are the ones you want answered. But a typical project would include the following:
- Attitudes that differentiate each of the segments from the others
- Segment breakdown by link, if we’re using multiple respondent sources (like clients and prospects)
- Respondent location
- Demographics such as age, gender, income, family makeup, education, household income and more
- For B2B projects, company size, industry, respondent title and more
- Activities in which they participate that relate to your category
- Decision-making process and participants for your category
- Important features and benefits when considering purchases in your category
- Key influences on choice of product, service, brand or provider
- Awareness, consideration and usage of competitive or complementary categories, brands or products
- Experience with and opinions of your client’s brand
- Usage of mobile devices
- Social media usage
How can this work keep helping clients even after it’s completed?
Once you have the research, you’ll have statistically reliable insights into your client’s target audiences. This information can continue to provide value long after the research is done.
- Insight Panel
At the end of your survey, respondents will be asked if they’d like to participate in future research with you. Their responses remain anonymous, but they volunteer their email address when they opt-in for future participation. We often see more than half of respondents volunteer for future engagement, giving you the opportunity to offer clients their own feedback panel, advisory group and advocacy engine for their brand.Our clients have used these volunteer panels to delve deeper into issues uncovered during the initial research, to gather feedback on current and potential product developments, to test creative and other marketing initiatives, and to enlist panel members in efforts to drive word of mouth for the brand.
- Segmentation of Additional Contacts
Once we know what the key differentiating attitudes are between segments, we can help you develop an easy approach to identifying the segment of audience members who didn’t participate in the survey — current customers and prospects as well as those you’ll connect with in the future.