Audience Audit

Custom segmentation solutions for smart agencies and their clients.

Mind-Blowing Insights for Smart Agencies and Their Clients

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Our Services

Discover how our custom segmentation research can help your agency and your clients understand your best prospects and develop your thought leadership.
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Don't Settle for Demographics

Stop looking at age and income and start getting research that's actually helpful in crafting great marketing.

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Lead.

Shine with New and Helpful Insights

Show your target audiences something completely new -- something they'll always remember you for.

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Refine.

Build Smarter, Better Marketing Strategies

Test your point of view. Learn how your target audiences feel, what they want, and how they make decisions.

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Susan is one of the most effective marketing minds I’ve encountered. Her approach is one that focuses very clearly on what motivates consumers to act -- and it's not your tagline. - Jay Baer, Convince and Convert

About Us

Our experience bridges the gap between marketing and research, agency and client. We're not your typical research firm.

We believe small agencies are innovative, creative and offer clients great work and great value.

Why should only the biggest agencies have access to custom research into their client's customers and prospects?

Why should smaller agencies have to rely on syndicated data, canned reports, and one-size-fits-all industry research?

They shouldn't.

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"Master of Audience Segmentation"

Easily one of the smartest people I've ever met, Susan is a master in the field of audience segmentation. Too many companies, large and small, build and develop marketing campaigns without ever really knowing their customers. Learn more about your various audience segments, what motivates them and what offers and messages will resonate with them. Audience segmentation is a marketing necessity. Susan's smarts, professionalism, and laugh are just icing on the cake.

Chris Sietsema - Owner, Teach to Fish Digital

"Extremely Happy"

I worked with Susan on a customer segmentation for one of our Gap Inc. brands and highly recommend her. She is professional, knowledgeable, creative, and a pleasure to work with. She brought her many years of experience to our project and we were extremely happy with the results.

Julianna Iosilevsky - Director of Consumer Insights, Gap Inc.

"Incredibly Insightful"

The results of our studies were incredibly insightful and we've leveraged them across the organization to improve our marketing strategy, service offerings and more. Susan is delightful to work with.

Rebecca Spryczynatyk - Senior Director of Communications, Infusionsoft

Our Work

Incredibly helpful research -- for your agency and for your clients.