This work was specifically built to serve small to mid-sized agencies, and it supports goals that virtually every agency shares:
- More New Business
- More Effective Marketing, More Efficiently
- Vibrant and Lasting Client Relationships
More New Business
Competition is fierce.
For every client you’re pitching, there are likely many other agencies with their eyes on the same prize.
How can you differentiate yourself and win the business?
Offering completely custom, quantitative research built specifically for your client which identifies ideal target audiences, their needs and motivations, their attitudes about your client’s industry and their competitors, and the features, benefits, content and messages they value most is a pretty good start.
Especially when you can offer it without blowing their budget, and without blowing overhead on a full-time research expert you don’t need full-time.
No other research organization has developed audience segmentation specifically for small to mid-sized marketing agencies.
And we only pitch with one agency for a given piece of business.
Wouldn’t you rather be the one offering the research than the one explaining to your prospect why you can’t?
More Effective Marketing, More Efficiently
To survive, your agency needs to DELIVER.
This isn’t the 1960’s anymore. Clients aren’t going to buy the old line that “advertising has an impact, but we just can’t measure it.”
Your clients see the same analytics dashboards you do. They can see what’s working, and what isn’t.
The only way to keep your clients happy is to show them that the work you’re doing has a positive impact on their business.
And the best way to do that is to start using real data to drive your marketing recommendations and the content you’re producing.
Data that’s custom-built for your client — not a canned report or one-size-fits-all syndicated research.
Data that can transform your approach to content marketing — providing a clear and logical map of what each audience segment needs, and how best to provide it to them.
Data that can offer insight about which competitors your client needs to worry about, and why — and which aren’t even on the radar for their best prospects.
Data that can dramatically reduce the time spent and the cost incurred in figuring out which direction to go.
Complement your agency’s marketing smarts with insights no one else has on your client’s customers and prospects, and make your hard work shine.
Vibrant and Lasting Client Relationships
“Stickiness” is of great value to any agency.
When you’re sticky, your clients are loyal, engaged and less likely to move on.
One way to be sticky? Be the expert on their customers and prospects.
Be the voice of the customer when planning new initiatives.
Be the custodian of an engaged customer insight panel willing to provide feedback on new ideas, new programs and new creative.
Be the creator of a content strategy that is clear, logical and based on real data.
And be their trusted advisor when it comes to all aspects of understanding, engaging and converting their ideal prospects.
Audience segmentation research helps ensure that everyone is on the same page when considering your marketing recommendations.
It provides validation for some of your client’s ideas and reveals when others aren’t likely to have an impact.
It offers substantiation when segmented approaches for web content, email programs, and social media initiatives are warranted — and reveals universally relevant themes for broad-based initiatives and umbrella messaging.
It reinforces that your strategies are based on real insights and not just something that somebody wants to try out.
It increases your clients’ confidence in you, your agency and your recommendations.
And it can lead to deeper, more lasting and more fulfilling client engagements.
Benefits for Agency Clients
Our work is designed to support you AND your clients. They will see clear benefits from working with an agency which bases its recommendations on our research:
More Leads and Better Conversion
Simply put, marketing based on quality attitudinal data works better.
Clients experience a refreshing and reassuring sense of clarity about the prospects most likely to want what they offer, and how to speak to them in a compelling way.
They recognize the characteristics that are most important to buyers, and how to differentiate themselves from their competition in terms that resonate with prospects.
They understand how prospects make purchase decisions, and where to be present so their ideal customers will find them at just the right time.
Whether your clients are seeking business buyers, conference attendees, enrolling students or consumer purchasers, and Audience Audit can help your agency drive more prospects through their funnel.
One of the more unexpected results of an Audience Audit project is what it tells you to STOP doing.
It will help your clients recognize audiences that aren’t ideal for them that they can avoid.
It will help them see initiatives that don’t make sense, content that fails to hit the mark and wasted spending they can shift to more productive programs.
Better Focus and Clarity
Clients benefit tremendously from having insight into what their target audiences really want.
No more endless debates internally about what prospects are looking for.
No more interdepartmental fistfights about who the organization should be targeting, and what those prospects need.
Suddenly, ideas start flowing — and come from throughout the organization because everyone has a clear and shared understanding of their customers.
More than anything, clients want to know they’re doing the right things.
With Audience Audit research underpinning their efforts, they’ll have more confidence about the marketing choices they make.
More confidence that they know what their prospects and customers really want.
More confidence that they’re focused on the right initiatives, and not wasting time and money on the wrong ones.
More confidence that when they target a prospect, they’ll have everything they need to sell successfully.
And more confidence that your agency has their needs, and those of their customers, at the core of all your efforts.