I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you! … [Read more...] about Welcome to Season 2 of Fun with Research!
Between talent shortages and client defection, establishing a clear niche, and building a positive reputation, there are a lot of moving pieces that can fall apart for agency owners. In the worst-case … [Read more...] about New Research Shows How to Make Your Agency Unbeatable
Little mistakes can have a big impact. Make sure you're properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering. … [Read more...] about Please PLEASE Test Your Surveys!
If you're going to go to the effort of conducting thought leadership research, don't let it be a one and done content initiative! You can do more with it. … [Read more...] about Make the Most of Your Thought Leadership Research
Bots are the worst. And if you don't know how to keep them out AND root them out, your data isn't going to be reliable. Check out this week's video to learn more and see a great little resource for … [Read more...] about Beat the Bots in Your Survey Results
Pricing research isn't easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey. … [Read more...] about How to Talk to Clients About Pricing Research￼