October 2026 · Issue 3 Turns out agency confidence rebounded and the number of leaders who say their agency needs big changes went up at the same time. … [Read more...] about Turns Out: Confidence came back, so did the alarm
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Turns Out: Pay less for hours, more for judgment
September 2026 · Issue 2 Turns out “reduce fees for us” is the second-to-last thing your clients want from your use of AI. The Agency … [Read more...] about Turns Out: Pay less for hours, more for judgment
Turns Out: The worried ones are ahead
September 2026 · Issue 1 Turns out the agencies struggling the most have committed to a niche more often than the ones betting everything on AI. We … [Read more...] about Turns Out: The worried ones are ahead
Choose Your Next Step
Most expert-led businesses aren’t broken. But something can still feel stuck. If the right people aren’t finding you…If your difference fades when decisions narrow…If interest stalls once … [Read more...] about Choose Your Next Step
When Interest Is There — But Decisions Slow Down
Late-stage hesitation rarely sounds dramatic. It sounds like:“We’re aligning internally.”“We’re thinking it through.”“We just need more time.” This Isn’t About Convincing At this stage, … [Read more...] about When Interest Is There — But Decisions Slow Down
Why Pitches Still Feel Interchangeable
When prospects say,“It was a hard choice — you felt very similar,”they’re not questioning your capability. They’re struggling to see a clear signal. Differentiation Has to Show Up Earlier If … [Read more...] about Why Pitches Still Feel Interchangeable
