Turns Out

Turns Out: Confidence came back, so did the alarm

October 2026 · Issue 3 Turns out agency confidence rebounded and the number of leaders who say their agency needs big changes went up at the same time. … [Read more...] about Turns Out: Confidence came back, so did the alarm

September 2026 · Issue 2 Turns out “reduce fees for us” is the second-to-last thing your clients want from your use of AI. The Agency … [Read more...] about Turns Out: Pay less for hours, more for judgment

September 2026 · Issue 1 Turns out the agencies struggling the most have committed to a niche more often than the ones betting everything on AI. We … [Read more...] about Turns Out: The worried ones are ahead

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