“For how long are attitudinal segments valid? One year? Two? Five?” The fact is, much depends on the industry you’re in. If it’s experiences massive changes in technology or public perception (think …
Continue Reading about How Often Should You Redo Audience Segmentation Research? →
in late 2018 I had the pleasure of spending a few days with more than 75 agency owners at the Agency Management Institute All AMI Conference during which I hosted two roundtable discussions about …
Research can be a difficult topic to broach with clients. I go into every discussion with a new agency or prospective client assuming they’ve had a bad experience with research -- because most of them …
By Susan 2 Comments
Today at the BOLO conference for digital marketing agencies, Drew McLellan and I presented the first look at our new study aimed at understanding how clients choose agencies -- the attitudes clients …
Continue Reading about New Audience Audit Study Reveals What Agency Clients Want – and Why →
By Susan 3 Comments
Today Infusionsoft published their 2014 Small Business Market Survey, based on research conducted by Yours Truly. Their post and the full report share a wealth of insights, which I encourage you to …
Prospective clients for our audience segmentation research often ask how many segments they'll have, and if we know ahead of time what defines them. We don’t. We don’t know what characteristics …
Continue Reading about In Audience Segmentation, “I Don’t Know” is a Good Answer →
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