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Audience Audit

Custom segmentation solutions for smart agencies and their clients.

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Audience Segmentation

How Often Should You Redo Audience Segmentation Research?

By Susan Leave a Comment

“For how long are attitudinal segments valid? One year? Two? Five?” The fact is, much depends on the industry you’re in. If it’s experiences massive changes in technology or public perception (think … [Read more...] about How Often Should You Redo Audience Segmentation Research?

Filed Under: Audience Segmentation

Overcoming Persona Problems

By Susan Leave a Comment

in late 2018 I had the pleasure of spending a few days with more than 75 agency owners at the Agency Management Institute All AMI Conference during which I hosted two roundtable discussions about … [Read more...] about Overcoming Persona Problems

Is Your Client Ready for Research?

By Susan Leave a Comment

Research can be a difficult topic to broach with clients. I go into every discussion with a new agency or prospective client assuming they’ve had a bad experience with research -- because most of them … [Read more...] about Is Your Client Ready for Research?

New Audience Audit Study Reveals What Agency Clients Want – and Why

By Susan 2 Comments

Today at the BOLO conference for digital marketing agencies, Drew McLellan and I presented the first look at our new study aimed at understanding how clients choose agencies -- the attitudes clients … [Read more...] about New Audience Audit Study Reveals What Agency Clients Want – and Why

Understanding Small Business Ownership Through Audience Segmentation at Infusionsoft

By Susan 3 Comments

Today Infusionsoft published their 2014 Small Business Market Survey, based on research conducted by Yours Truly. Their post and the full report share a wealth of insights, which I encourage you to … [Read more...] about Understanding Small Business Ownership Through Audience Segmentation at Infusionsoft

In Audience Segmentation, “I Don’t Know” is a Good Answer

By Susan Leave a Comment

Prospective clients for our audience segmentation research often ask how many segments they'll have, and if we know ahead of time what defines them. We don’t. We don’t know what characteristics … [Read more...] about In Audience Segmentation, “I Don’t Know” is a Good Answer

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Audience Audit Inc.

5382 W. Geronimo St.
Chandler, AZ 85226

t: +1 (480) 231-4246

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