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Audience Segmentation

Infusionsoft Publishes Audience Audit Segmentation Research

By Susan 1 Comment

As you might imagine, the majority of the research we do for clients never sees the light of day beyond their doors. Typically it's behind the scenes, driving better marketing strategy -- so you may … [Read more...] about Infusionsoft Publishes Audience Audit Segmentation Research

Filed Under: Audience Segmentation, Thought Leadership

The Trap of Persona Images

By Susan Leave a Comment

Many of our clients follow up our attitudinal segmentation findings by crafting personas for their clients, summarizing the segments we have identified in the research. While personas can be a … [Read more...] about The Trap of Persona Images

Getting Into the Social Habit

By Susan 2 Comments

A few of my friends are putting together a fascinating new piece of research called The Social Habit, providing a wide range of insights into how consumers use social media. I'm really jazzed about … [Read more...] about Getting Into the Social Habit

Why Companies Aren’t Segmenting, Even Though They Admit They Should Be

By Susan Leave a Comment

The evidence is in - segmented emails work better.  A recent HubSpot article by Pamela Vaughn does a great job of detailing WHY segmentation is so important, and she cites data from Lyris and HubSpot … [Read more...] about Why Companies Aren’t Segmenting, Even Though They Admit They Should Be

B-to-B Audience Segmentation: A Case Study

By Susan Leave a Comment

Often I'm asked if attitudinal audience segmentation can benefit B-to-B companies as well.  While B-to-B projects carry some unique challenges compared to B-to-C initiatives -- finding enough … [Read more...] about B-to-B Audience Segmentation: A Case Study

Using Your Dog Whistle

By Susan Leave a Comment

I'm a big fan of "The Good Wife" and the other day was watching a episode in which a key character was discussing his political campaign with his campaign manager and pollster.  In an attempt to … [Read more...] about Using Your Dog Whistle

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Audience Audit Inc.

5382 W. Geronimo St.
Chandler, AZ 85226

t: +1 (480) 231-4246

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