As you might imagine, the majority of the research we do for clients never sees the light of day beyond their doors. Typically it's behind the scenes, driving better marketing strategy -- so you may …
Continue Reading about Infusionsoft Publishes Audience Audit Segmentation Research →
Many of our clients follow up our attitudinal segmentation findings by crafting personas for their clients, summarizing the segments we have identified in the research. While personas can be a …
By Susan 2 Comments
A few of my friends are putting together a fascinating new piece of research called The Social Habit, providing a wide range of insights into how consumers use social media. I'm really jazzed about …
The evidence is in - segmented emails work better. A recent HubSpot article by Pamela Vaughn does a great job of detailing WHY segmentation is so important, and she cites data from Lyris and HubSpot …
Continue Reading about Why Companies Aren’t Segmenting, Even Though They Admit They Should Be →
Often I'm asked if attitudinal audience segmentation can benefit B-to-B companies as well. While B-to-B projects carry some unique challenges compared to B-to-C initiatives -- finding enough …
Continue Reading about B-to-B Audience Segmentation: A Case Study →
I'm a big fan of "The Good Wife" and the other day was watching a episode in which a key character was discussing his political campaign with his campaign manager and pollster. In an attempt to …
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