This week I'm privileged to be presenting a session on the importance of true attitudinal audience segmentation research to digital agencies at the BOLO 2010 Conference. I am also proud to be regular … [Read more...] about Speaking at BOLO 2010
A Quick Plan Check
Whether you're starting up a new business, launching a new product, or simply making adjustments to what you've been doing all along, a little planning can go a long way. Now, I'm a marketing … [Read more...] about A Quick Plan Check
Segmentation Exposed: Making Segmentation Data Actionable
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. One of the biggest challenges I find companies have with … [Read more...] about Segmentation Exposed: Making Segmentation Data Actionable
Put Your Money Where Your Mouth Is
Today I'm asking all of you in the East Valley to save a local treasure. In 2007, Glynis and Eric Legrand fulfilled their dream of opening a world-class tea joint - the Urban Tea Loft in historic … [Read more...] about Put Your Money Where Your Mouth Is
Believe.
My husband Ron passed his final exams to receive his helicopter certified flight instructor license this afternoon. It's been a long time coming. In late 2005, our dear friend Mike Welch, who had … [Read more...] about Believe.
Segmentation Exposed: Data Data Data!
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. Now we get to the fun part. They survey's been fielded and the data's … [Read more...] about Segmentation Exposed: Data Data Data!
