This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. Once the research plan detailing who you're going to survey and what … [Read more...] about Segmentation Exposed: Survey Design
Segmentation Exposed: SCU Project Kickoff
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. This project was undertaken for a small faith-based university in the … [Read more...] about Segmentation Exposed: SCU Project Kickoff
Segmentation Exposed: Behind The Scenes of an Actual Research Project
This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. I'm a marketing strategist. I've spent the last 25 years (gack!) … [Read more...] about Segmentation Exposed: Behind The Scenes of an Actual Research Project
Are You Insulting Your Customers?
I am amazed at how many companies have fallen into the habit of regularly insulting their customers. If I pointed them out, I GUARANTEE that each and every one of them would strenuously object to … [Read more...] about Are You Insulting Your Customers?
Obama’s Audience Segmentation
USA TODAY has a fascinating article today about a new USA TODAY/Gallup Poll looking at the President's approval rating and how he's faring in public opinion. AMAZING! It's attitudinal audience … [Read more...] about Obama’s Audience Segmentation
Great-Grandma Allie’s Christmas Eggnog (and a little history…)
I've been asked by many people over the years for my homemade eggnog recipe. This year, when I am celebrating a wonderful new community and a flourishing new business, seems a good time to say thanks … [Read more...] about Great-Grandma Allie’s Christmas Eggnog (and a little history…)
