This week I’m privileged to be presenting a session on the importance of true attitudinal audience segmentation research to digital agencies at the BOLO 2010 Conference.
I am also proud to be regular contributor to AgencySide, the organization that presents the annual BOLO conference and a terrific resource for agencies “going digital”.
My posts for AgencySide offer my thoughts on:
- The importance of understanding customer motivation when crafting a relevant marketing strategy and messaging;
- How audience segmentation insights can help organizations build a valuable file of prospective customers;
- How learning from your current customers and reaching out to hear from non-customers are both critically important to understanding the value of your brand (and how you can spread the message to more likely prospects).
I hope you will enjoy these posts and the terrific content by best-in-class contributors on the AgencySide site. And if you’re a digital agency, take a look at the great lineup at BOLO 2010 and consider joining us next year!