Many marketers don't really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it's absolutely CRUCIAL when it comes to getting the ROI out of … [Read more...] about Data vs. Insight vs. Helpful Insight
Welcome to Fun with Research!
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I've noticed two common issues with … [Read more...] about Welcome to Fun with Research!
How Often Should You Redo Audience Segmentation Research?
“For how long are attitudinal segments valid? One year? Two? Five?” The fact is, much depends on the industry you’re in. If it’s experiences massive changes in technology or public perception (think … [Read more...] about How Often Should You Redo Audience Segmentation Research?
Overcoming Persona Problems
in late 2018 I had the pleasure of spending a few days with more than 75 agency owners at the Agency Management Institute All AMI Conference during which I hosted two roundtable discussions about … [Read more...] about Overcoming Persona Problems
Is Your Client Ready for Research?
Research can be a difficult topic to broach with clients. I go into every discussion with a new agency or prospective client assuming they’ve had a bad experience with research -- because most of them … [Read more...] about Is Your Client Ready for Research?
New Audience Audit Study Reveals What Agency Clients Want – and Why
Today at the BOLO conference for digital marketing agencies, Drew McLellan and I presented the first look at our new study aimed at understanding how clients choose agencies -- the attitudes clients … [Read more...] about New Audience Audit Study Reveals What Agency Clients Want – and Why
