September 2026 · Issue 1 Turns out the agencies struggling the most have committed to a niche more often than the ones betting everything on AI. We … [Read more...] about Turns Out: The worried ones are ahead
#research
The Pipeline Paradox
Why Agencies Struggle — and How AI Could Save Them For agency leaders, there’s a persistent, maddening reality we don’t talk about enough: new business is hard. Really hard. Despite all our … [Read more...] about The Pipeline Paradox
How Thought Leaders and Loyalty Builders Cultivate Resilience
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as … [Read more...] about How Thought Leaders and Loyalty Builders Cultivate Resilience
New Research Shows How to Make Your Agency Unbeatable
Between talent shortages and client defection, establishing a clear niche, and building a positive reputation, there are a lot of moving pieces that can fall apart for agency owners. In the worst-case … [Read more...] about New Research Shows How to Make Your Agency Unbeatable
Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you! … [Read more...] about Welcome to Season 2 of Fun with Research!
What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: "Steve Jobs said research isn't helpful because people don't know what they want." Actually, what Steve said in an … [Read more...] about What Steve Jobs Didn’t Say about Research
