purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as … [Read more...] about How Thought Leaders and Loyalty Builders Cultivate Resilience
Between talent shortages and client defection, establishing a clear niche, and building a positive reputation, there are a lot of moving pieces that can fall apart for agency owners. In the worst-case … [Read more...] about New Research Shows How to Make Your Agency Unbeatable
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you! … [Read more...] about Welcome to Season 2 of Fun with Research!
Every researcher I know has gotten this question or comment at some point: "Steve Jobs said research isn't helpful because people don't know what they want." Actually, what Steve said in an … [Read more...] about What Steve Jobs Didn’t Say about Research
Many marketers don't really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it's absolutely CRUCIAL when it comes to getting the ROI out of … [Read more...] about Data vs. Insight vs. Helpful Insight
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I've noticed two common issues with … [Read more...] about Welcome to Fun with Research!