Every researcher I know has gotten this question or comment at some point: "Steve Jobs said research isn't helpful because people don't know what they want." Actually, what Steve said in an … [Read more...] about What Steve Jobs Didn’t Say about Research
Data vs. Insight vs. Helpful Insight
Many marketers don't really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it's absolutely CRUCIAL when it comes to getting the ROI out of … [Read more...] about Data vs. Insight vs. Helpful Insight
Welcome to Fun with Research!
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I've noticed two common issues with … [Read more...] about Welcome to Fun with Research!