When you’re competing against thousands of marketing or advertising agencies that offer similar services to yours, how do you stand out? Our Agency Core study revealed many (46%) agency clients prefer … [Read more...] about The Power of Thought Leadership: Unleashing Your Agency’s Potential
Thought Leadership
How Thought Leaders and Loyalty Builders Cultivate Resilience
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as … [Read more...] about How Thought Leaders and Loyalty Builders Cultivate Resilience
How to Identify Your Agency Segment
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, … [Read more...] about How to Identify Your Agency Segment
New Research Shows How to Make Your Agency Unbeatable
Between talent shortages and client defection, establishing a clear niche, and building a positive reputation, there are a lot of moving pieces that can fall apart for agency owners. In the worst-case … [Read more...] about New Research Shows How to Make Your Agency Unbeatable
Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you! … [Read more...] about Welcome to Season 2 of Fun with Research!
New Audience Audit Study Reveals What Agency Clients Want – and Why
Today at the BOLO conference for digital marketing agencies, Drew McLellan and I presented the first look at our new study aimed at understanding how clients choose agencies -- the attitudes clients … [Read more...] about New Audience Audit Study Reveals What Agency Clients Want – and Why
