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Audience Audit

Custom segmentation solutions for smart agencies and their clients.

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Thought Leadership

The Power of Thought Leadership: Unleashing Your Agency’s Potential

By Susan Leave a Comment

When you’re competing against thousands of marketing or advertising agencies that offer similar services to yours, how do you stand out? Our Agency Core study revealed many (46%) agency clients prefer … [Read more...] about The Power of Thought Leadership: Unleashing Your Agency’s Potential

Filed Under: Audience Segmentation, Research, Thought Leadership

How Thought Leaders and Loyalty Builders Cultivate Resilience

By Susan Leave a Comment

purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as … [Read more...] about How Thought Leaders and Loyalty Builders Cultivate Resilience

How to Identify Your Agency Segment

By Susan Leave a Comment

Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, … [Read more...] about How to Identify Your Agency Segment

New Research Shows How to Make Your Agency Unbeatable 

By Susan Leave a Comment

Between talent shortages and client defection, establishing a clear niche, and building a positive reputation, there are a lot of moving pieces that can fall apart for agency owners. In the worst-case … [Read more...] about New Research Shows How to Make Your Agency Unbeatable 

Welcome to Season 2 of Fun with Research!

By Susan Leave a Comment

I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you! … [Read more...] about Welcome to Season 2 of Fun with Research!

New Audience Audit Study Reveals What Agency Clients Want – and Why

By Susan 2 Comments

Today at the BOLO conference for digital marketing agencies, Drew McLellan and I presented the first look at our new study aimed at understanding how clients choose agencies -- the attitudes clients … [Read more...] about New Audience Audit Study Reveals What Agency Clients Want – and Why

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Audience Audit Inc.

5382 W. Geronimo St.
Chandler, AZ 85226

t: +1 (480) 231-4246

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