If you expect your clients to always defer to your expertise, you should rethink that strategy. In 2024, clients are becoming well-versed in marketing. They are staying current on trends and learning … [Read more...] about The Bar Is Higher: Agency Clients Are Becoming Better at Marketing
Audience Segmentation
New Agency Client Research Shows More Agency Value than Ever
Think of how much a child changes from birth to 10 years old. A lot can happen over a decade: first steps, first words, first day of school, first baseball game. Similarly, a lot has happened … [Read more...] about New Agency Client Research Shows More Agency Value than Ever
Amazing things are possible for your thought leadership!
I've been inspired lately by seeing the efforts that colleagues, clients, and friends are achieving with their thought leadership -- and thought you might be too. What could your thought leadership … [Read more...] about Amazing things are possible for your thought leadership!
The Power of Thought Leadership: Unleashing Your Agency’s Potential
When you’re competing against thousands of marketing or advertising agencies that offer similar services to yours, how do you stand out? A recent Agency Edge study revealed many (46%) agency clients … [Read more...] about The Power of Thought Leadership: Unleashing Your Agency’s Potential
How Thought Leaders and Loyalty Builders Cultivate Resilience
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as … [Read more...] about How Thought Leaders and Loyalty Builders Cultivate Resilience
How to Identify Your Agency Segment
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, … [Read more...] about How to Identify Your Agency Segment
