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Audience Audit

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Marketing

Getting Into the Social Habit

By Susan 2 Comments

A few of my friends are putting together a fascinating new piece of research called The Social Habit, providing a wide range of insights into how consumers use social media. I'm really jazzed about … [Read more...] about Getting Into the Social Habit

Filed Under: Audience Segmentation, Marketing

A Quick Plan Check

By Susan 2 Comments

Whether you're starting up a new business, launching a new product, or simply making adjustments to what you've been doing all along, a little planning can go a long way. Now, I'm a marketing … [Read more...] about A Quick Plan Check

The Great Debate

By Susan Leave a Comment

I had an interesting experience last week when a client pulled me aside to make me aware that the company's CRM guru was loudly expressing his concern that this "warm and fuzzy" attitudinal approach … [Read more...] about The Great Debate

Use Your Insight to Torpedo Your Marketing Efforts

By Susan Leave a Comment

Gail Goodman, writing for Entrepreneur, makes a great point about how audience segmentation can transform your email marketing, making it more relevant, impactful and effective. Unfortunately, I … [Read more...] about Use Your Insight to Torpedo Your Marketing Efforts

Rock Your Recession Marketing

By Susan Leave a Comment

Recently I noticed that a former client has been running their old television spots -- undoubtedly an effort to take advantage of the recessionary conditions and reduced advertising presence of their … [Read more...] about Rock Your Recession Marketing

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Audience Audit Inc.

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t: +1 (480) 231-4246

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