A few of my friends are putting together a fascinating new piece of research called The Social Habit, providing a wide range of insights into how consumers use social media. I'm really jazzed about … [Read more...] about Getting Into the Social Habit
Marketing
A Quick Plan Check
Whether you're starting up a new business, launching a new product, or simply making adjustments to what you've been doing all along, a little planning can go a long way. Now, I'm a marketing … [Read more...] about A Quick Plan Check
The Great Debate
I had an interesting experience last week when a client pulled me aside to make me aware that the company's CRM guru was loudly expressing his concern that this "warm and fuzzy" attitudinal approach … [Read more...] about The Great Debate
Use Your Insight to Torpedo Your Marketing Efforts
Gail Goodman, writing for Entrepreneur, makes a great point about how audience segmentation can transform your email marketing, making it more relevant, impactful and effective. Unfortunately, I … [Read more...] about Use Your Insight to Torpedo Your Marketing Efforts
Rock Your Recession Marketing
Recently I noticed that a former client has been running their old television spots -- undoubtedly an effort to take advantage of the recessionary conditions and reduced advertising presence of their … [Read more...] about Rock Your Recession Marketing
