Audience Segmentation

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. This project was undertaken for a small faith-based university in the … [Read more...] about Segmentation Exposed: SCU Project Kickoff

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. I'm a marketing strategist.  I've spent the last 25 years (gack!) … [Read more...] about Segmentation Exposed: Behind The Scenes of an Actual Research Project

I am amazed at how many companies have fallen into the habit of regularly insulting their customers. If I pointed them out, I GUARANTEE that each and every one of them would strenuously object to … [Read more...] about Are You Insulting Your Customers?

USA TODAY has a fascinating article today about a new USA TODAY/Gallup Poll looking at the President's approval rating and how he's faring in public opinion. AMAZING!  It's attitudinal audience … [Read more...] about Obama’s Audience Segmentation

I am currently finishing up an audience segmentation project for a large multi-channel retailer.  As usual, we're trying to identify the key motivations for their various customer groups. I was … [Read more...] about There’s No Crying In Research