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Agency

The Bar Is Higher: Agency Clients Are Becoming Better at Marketing

By Susan Leave a Comment

If you expect your clients to always defer to your expertise, you should rethink that strategy. In 2024, clients are becoming well-versed in marketing. They are staying current on trends and learning … [Read more...] about The Bar Is Higher: Agency Clients Are Becoming Better at Marketing

Filed Under: Agency, Audience Segmentation, Research

New Agency Client Research Shows More Agency Value than Ever

By Susan Leave a Comment

Think of how much a child changes from birth to 10 years old. A lot can happen over a decade: first steps, first words, first day of school, first baseball game. Similarly, a lot has happened … [Read more...] about New Agency Client Research Shows More Agency Value than Ever

How Thought Leaders and Loyalty Builders Cultivate Resilience

By Susan Leave a Comment

purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as … [Read more...] about How Thought Leaders and Loyalty Builders Cultivate Resilience

How to Identify Your Agency Segment

By Susan Leave a Comment

Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, … [Read more...] about How to Identify Your Agency Segment

New Research Shows How to Make Your Agency Unbeatable 

By Susan Leave a Comment

Between talent shortages and client defection, establishing a clear niche, and building a positive reputation, there are a lot of moving pieces that can fall apart for agency owners. In the worst-case … [Read more...] about New Research Shows How to Make Your Agency Unbeatable 

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Audience Audit Inc.

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