From the monthly archives:

May 2010

Segmentation Exposed: Making Segmentation Data Actionable

May 17, 2010

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. One of the biggest challenges I find companies have with market research is how to make it actionable.  The fact is, you can have a lot of great data about your customers and prospects [...]

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Put Your Money Where Your Mouth Is

May 2, 2010

Today I’m asking all of you in the East Valley to save a local treasure. In 2007, Glynis and Eric Legrand fulfilled their dream of opening a world-class tea joint – the Urban Tea Loft in historic Downtown Chandler. Today, they’re in danger of losing all they’ve worked for. If you haven’t visited UTL, you’ve [...]

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