This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. One of the biggest challenges I find companies have with … [Read more...] about Segmentation Exposed: Making Segmentation Data Actionable
Archives for May 2010
Put Your Money Where Your Mouth Is
Today I'm asking all of you in the East Valley to save a local treasure. In 2007, Glynis and Eric Legrand fulfilled their dream of opening a world-class tea joint - the Urban Tea Loft in historic … [Read more...] about Put Your Money Where Your Mouth Is
