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Archives for May 2010

Segmentation Exposed: Making Segmentation Data Actionable

By Susan 1 Comment

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. One of the biggest challenges I find companies have with … [Read more...] about Segmentation Exposed: Making Segmentation Data Actionable

Filed Under: Audience Segmentation

Put Your Money Where Your Mouth Is

By Susan 5 Comments

Today I'm asking all of you in the East Valley to save a local treasure. In 2007, Glynis and Eric Legrand fulfilled their dream of opening a world-class tea joint - the Urban Tea Loft in historic … [Read more...] about Put Your Money Where Your Mouth Is

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