Understand your client’s brand awareness and equity while also capturing the motivations and needs of those who find it most compelling.
Our Brand Insight study takes our flagship attitudinal segmentation approach and applies it to understanding the reach and power of your brand across every audience touchpoint. Developed in partnership with a Certified Brand Strategist, it is specifically designed to understand awareness and perception of your brand and to assess its strength relative to other brands in your category. And as will all of our attitudinal segmentation work, you’ll understand this within the context of different groups in your audience, driven by different factors and with different challenges and concerns.
This study goes far beyond a simple Net Promoter Score, and digs deep in to what your brand means to those you care about most.