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How many respondents you really need. … [Read more...] about Two Nerds Talking Research with Wine #3

I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas. … [Read more...] about Two Nerds Talking Research with Wine #2

This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we're discussing how to talk about research with people who don't really understand research. … [Read more...] about Two Nerds Talking Research with Wine #1

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly. … [Read more...] about Getting Attention With Your Thought Leadership

Don't create research to tell you "That". Create research to tell you "If". … [Read more...] about There Are No Right Answers In Research

If you collect information from your customers, you can probably build thought leadership content from data you already have! … [Read more...] about Building Thought Leadership with Existing Data