Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights. … [Read more...] about What If Your Research Doesn’t Prove You Right?
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Reducing Friction for Research Respondents
There are a lot of things you can do to make sure that your research respondents have a great experience and you're not throwing roadblocks in their way. … [Read more...] about Reducing Friction for Research Respondents
The Biggest Secret About Thought Leadership Research
Guess what? The research isn't the thought leadership. It's what you build on top of the research that demonstrates your expertise. … [Read more...] about The Biggest Secret About Thought Leadership Research
Hairpocolypse 2020
In February 2020, I started a weekly video series. Little did I know what was to come. … [Read more...] about Hairpocolypse 2020
Personas vs. Personalization
There's some confusion. These work together, but aren't the same thing. … [Read more...] about Personas vs. Personalization
How Many Questions Can I Put In My Survey?
It's not really about the number of questions -- it's about your needs (and your audience). … [Read more...] about How Many Questions Can I Put In My Survey?
