I am currently finishing up an audience segmentation project for a large multi-channel retailer. As usual, we're trying to identify the key motivations for their various customer groups. I was … [Read more...] about There’s No Crying In Research
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Use Your Insight to Torpedo Your Marketing Efforts
Gail Goodman, writing for Entrepreneur, makes a great point about how audience segmentation can transform your email marketing, making it more relevant, impactful and effective. Unfortunately, I … [Read more...] about Use Your Insight to Torpedo Your Marketing Efforts
Rock Your Recession Marketing
Recently I noticed that a former client has been running their old television spots -- undoubtedly an effort to take advantage of the recessionary conditions and reduced advertising presence of their … [Read more...] about Rock Your Recession Marketing
