This is one of a series of posts about a real-life attitudinal audience segmentation project. See other posts in this series. I'm a marketing strategist. I've spent the last 25 years (gack!) … [Read more...] about Segmentation Exposed: Behind The Scenes of an Actual Research Project
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Are You Insulting Your Customers?
I am amazed at how many companies have fallen into the habit of regularly insulting their customers. If I pointed them out, I GUARANTEE that each and every one of them would strenuously object to … [Read more...] about Are You Insulting Your Customers?
Obama’s Audience Segmentation
USA TODAY has a fascinating article today about a new USA TODAY/Gallup Poll looking at the President's approval rating and how he's faring in public opinion. AMAZING! It's attitudinal audience … [Read more...] about Obama’s Audience Segmentation
Great-Grandma Allie’s Christmas Eggnog (and a little history…)
I've been asked by many people over the years for my homemade eggnog recipe. This year, when I am celebrating a wonderful new community and a flourishing new business, seems a good time to say thanks … [Read more...] about Great-Grandma Allie’s Christmas Eggnog (and a little history…)
The Great Debate
I had an interesting experience last week when a client pulled me aside to make me aware that the company's CRM guru was loudly expressing his concern that this "warm and fuzzy" attitudinal approach … [Read more...] about The Great Debate
There’s No Crying In Research
I am currently finishing up an audience segmentation project for a large multi-channel retailer. As usual, we're trying to identify the key motivations for their various customer groups. I was … [Read more...] about There’s No Crying In Research
