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Segmentation Exposed: Making Segmentation Data Actionable

By Susan 1 Comment

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. One of the biggest challenges I find companies have with … [Read more...] about Segmentation Exposed: Making Segmentation Data Actionable

Filed Under: Audience Segmentation

Put Your Money Where Your Mouth Is

By Susan 5 Comments

Today I'm asking all of you in the East Valley to save a local treasure. In 2007, Glynis and Eric Legrand fulfilled their dream of opening a world-class tea joint - the Urban Tea Loft in historic … [Read more...] about Put Your Money Where Your Mouth Is

Believe.

By Susan 8 Comments

My husband Ron passed his final exams to receive his helicopter certified flight instructor license this afternoon. It's been a long time coming.  In late 2005, our dear friend Mike Welch, who had … [Read more...] about Believe.

Segmentation Exposed: Data Data Data!

By Susan Leave a Comment

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. Now we get to the fun part.  They survey's been fielded and the data's … [Read more...] about Segmentation Exposed: Data Data Data!

Segmentation Exposed: Survey Design

By Susan

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. Once the research plan detailing who you're going to survey and what … [Read more...] about Segmentation Exposed: Survey Design

Segmentation Exposed: SCU Project Kickoff

By Susan Leave a Comment

This is one of a series of posts about a real-life attitudinal audience segmentation project.  See other posts in this series. This project was undertaken for a small faith-based university in the … [Read more...] about Segmentation Exposed: SCU Project Kickoff

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t: +1 (480) 231-4246

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