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 If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have … [Read more...] about How Many Respondents Do I Need?

 Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency's own thought … [Read more...] about Can Research Generate ROI for Agencies?

 An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who … [Read more...] about Context in Research

 It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it's just that they enjoy being asked for their … [Read more...] about How Do I Get People to Take My Survey?

 One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right … [Read more...] about How Do I Find the Right Respondents?

 Even if you're not very familiar with research, you've heard the terms "quantitative" and "qualitative". What's the real difference? These terms refer to types of data -- not necessarily to … [Read more...] about Quantitative vs. Qualitative