Prospective clients for our audience segmentation research often ask how many segments they'll have, and if we know ahead of time what defines them. We don’t. We don’t know what characteristics … [Read more...] about In Audience Segmentation, “I Don’t Know” is a Good Answer
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Infusionsoft Publishes Audience Audit Segmentation Research
As you might imagine, the majority of the research we do for clients never sees the light of day beyond their doors. Typically it's behind the scenes, driving better marketing strategy -- so you may … [Read more...] about Infusionsoft Publishes Audience Audit Segmentation Research
Question: Will Research Make Me Change My Brand Voice?
I got a great question from a prospective client today: "Our brand has a voice and a message we're very passionate about. After doing this research into our audience segments, are you going to tell us … [Read more...] about Question: Will Research Make Me Change My Brand Voice?
Great Partners Aren’t Always People
Running a small business isn't easy, and finding ways to improve your product or service to meet your customers' needs is a never-ending process. For Audience Audit, sometimes the answer has come … [Read more...] about Great Partners Aren’t Always People
The Trap of Persona Images
Many of our clients follow up our attitudinal segmentation findings by crafting personas for their clients, summarizing the segments we have identified in the research. While personas can be a … [Read more...] about The Trap of Persona Images
Getting Into the Social Habit
A few of my friends are putting together a fascinating new piece of research called The Social Habit, providing a wide range of insights into how consumers use social media. I'm really jazzed about … [Read more...] about Getting Into the Social Habit
