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My face tells you my answer in this one. … [Read more...] about Should I Buy a List of Respondents for my Survey?

Your goal with research shouldn't be to confirm you're right -- it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one. … [Read more...] about Prove Yourself Wrong

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here's my take. … [Read more...] about How Long Does Research Take?

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and … [Read more...] about Studying an Audience Over Time

Buying publicly available research reports can seem like an expedient way to get the information you're looking for. But there are some things to be aware of. … [Read more...] about Should I Buy Existing Research?

 Often my clients are worried that a few "rogue actors" who are unhappy with the company's service or simply racing through the survey to get to the incentive are going to torpedo the … [Read more...] about Can a Few Respondents Skew My Results?