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Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and … [Read more...] about Studying an Audience Over Time

Buying publicly available research reports can seem like an expedient way to get the information you're looking for. But there are some things to be aware of. … [Read more...] about Should I Buy Existing Research?

 Often my clients are worried that a few "rogue actors" who are unhappy with the company's service or simply racing through the survey to get to the incentive are going to torpedo the … [Read more...] about Can a Few Respondents Skew My Results?

 Whether you're dealing with a decision-maker in your organization or with a client, you'll likely come across this question. Those who have been working in organizations for some time often have … [Read more...] about “But We Already Know Our Audience”

 As exciting as it may be, you shouldn't just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many … [Read more...] about Cleaning Your Survey Data

 Net Promoter Score is a very common metric, but do you know how it's calculated and what it tells you? Learn more in this video! … [Read more...] about What is Net Promoter Score?