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 This week it's just a rant about irritating your customers and prospects by using research! Listen and learn! … [Read more...] about Pissing Off Your Prospects and Customers with Research

 Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same … [Read more...] about Fricken’ Likerts

 One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary … [Read more...] about How To Develop Your Own Research Panel

 If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have … [Read more...] about How Many Respondents Do I Need?

 Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency's own thought … [Read more...] about Can Research Generate ROI for Agencies?

 An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who … [Read more...] about Context in Research