Whether you're dealing with a decision-maker in your organization or with a client, you'll likely come across this question. Those who have been working in organizations for some time often have … [Read more...] about “But We Already Know Our Audience”
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Cleaning Your Survey Data
As exciting as it may be, you shouldn't just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many … [Read more...] about Cleaning Your Survey Data
What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it's calculated and what it tells you? Learn more in this video! … [Read more...] about What is Net Promoter Score?
Should My Survey Be Anonymous?
It's tempting to want to connect an individual's responses to their email or other data you have, but there are good reasons not to -- and a better way to get their permission to reach out to them. … [Read more...] about Should My Survey Be Anonymous?
How Should I Use Incentives in Research?
It's not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)! … [Read more...] about How Should I Use Incentives in Research?
How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them. … [Read more...] about How Should We Be Segmenting Our Audiences in Research?
