Imagine.
No more guessing, no more hoping, no more fingers crossed.
Imagine knowing exactly what your client’s customers and prospects are looking for. Imagine knowing the problems they’re trying to solve.
Imagine having statistically reliable data, specifically gathered for you, answering your client’s most burning questions (and yours).
Welcome to Audience Audit.™
Will this research make us completely change course for our client?
You and your client both know your business, or you wouldn’t be here. Most of our clients find that our research validates some of their beliefs about the audience and what matters to them, but also provides some (often surprising) new insights they can use to further focus their efforts to be relevant and engaging to their ideal customers.
How quickly can we get the research done? We have work to do!
Our typical project takes about 10 weeks once we get started, but that can vary depending on how quickly the client can provide feedback on survey content, how we’re sourcing respondents and other factors. While some of our agencies have the luxury of getting the research done before they embark on a major initiative like a new campaign or website for their clients, many can’t. In that case, insights from the research are incorporated into future edits, refinements and additions.
Can this research help us save time and money in other areas?
You bet! Because our research provides detailed findings into the segments themselves, as well as the resources, content and messages they find most appealing, our agencies have a virtual map they can follow which makes initiatives like persona development, content strategy and development and messaging matrices much easier. In addition, the typical method for developing many of those initiatives — relying on endless meetings with multiple agency team members — can be foreshortened dramatically. Some of our agencies now generate persona profiles and content strategy documents within days, not weeks. As every agency knows, saving time saves you (and your clients) money.
