This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we're discussing how to talk about research with people who don't really understand research. … [Read more...] about Two Nerds Talking Research with Wine #1
Getting Attention With Your Thought Leadership
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly. … [Read more...] about Getting Attention With Your Thought Leadership
There Are No Right Answers In Research
Don't create research to tell you "That". Create research to tell you "If". … [Read more...] about There Are No Right Answers In Research
Building Thought Leadership with Existing Data
If you collect information from your customers, you can probably build thought leadership content from data you already have! … [Read more...] about Building Thought Leadership with Existing Data
You are the Diver
Thought leadership research is the diving board. YOU are the diver. … [Read more...] about You are the Diver
Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you've got a representative sample. … [Read more...] about Sample Balancing
