Your research can be a powerful force for your organization, if you can just do three things with it. … [Read more...] about You’ve Done Your Research, Now What?
An Essential Resource for Presenting Data
If you have to present data to others, you MUST have this little book. All the ins and outs (and do's and don'ts) of making your data clear and interesting. … [Read more...] about An Essential Resource for Presenting Data
No, You Shouldn’t Run Your Own Focus Groups
It's not as easy as it looks, and running your own groups can affect the results. … [Read more...] about No, You Shouldn’t Run Your Own Focus Groups
Share the Wealth
Sharing your research project -- during development and after results are in -- can reap lots of rewards within your organization. Don't be stingy! … [Read more...] about Share the Wealth
An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research - a little book by Amy Pettit called "People Aren't Robots". … [Read more...] about An Amazing Resource
A Smarter Agency Approach to Spec Research
Have you been asked to rustle up some quick research on spec for a prospect? There's a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new … [Read more...] about A Smarter Agency Approach to Spec Research
