Susan

Sarah and I talk about respondent sources and representative samples. … [Read more...] about Two Nerds Talking Research with Wine #5

What makes a client a good research candidate for your agency. … [Read more...] about Two Nerds Talking Research with Wine #4

How many respondents you really need. … [Read more...] about Two Nerds Talking Research with Wine #3

I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas. … [Read more...] about Two Nerds Talking Research with Wine #2

This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we're discussing how to talk about research with people who don't really understand research. … [Read more...] about Two Nerds Talking Research with Wine #1

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly. … [Read more...] about Getting Attention With Your Thought Leadership