There's some confusion. These work together, but aren't the same thing. … [Read more...] about Personas vs. Personalization
How Many Questions Can I Put In My Survey?
It's not really about the number of questions -- it's about your needs (and your audience). … [Read more...] about How Many Questions Can I Put In My Survey?
You’ve Done Your Research, Now What?
Your research can be a powerful force for your organization, if you can just do three things with it. … [Read more...] about You’ve Done Your Research, Now What?
An Essential Resource for Presenting Data
If you have to present data to others, you MUST have this little book. All the ins and outs (and do's and don'ts) of making your data clear and interesting. … [Read more...] about An Essential Resource for Presenting Data
No, You Shouldn’t Run Your Own Focus Groups
It's not as easy as it looks, and running your own groups can affect the results. … [Read more...] about No, You Shouldn’t Run Your Own Focus Groups
Share the Wealth
Sharing your research project -- during development and after results are in -- can reap lots of rewards within your organization. Don't be stingy! … [Read more...] about Share the Wealth
