Be Relentlessly Helpful®.
The majority of people today believe that business leaders are intentionally trying to mislead them by saying things they know are false. (Edelman Trust Barometer 2025)
And yet trust is critical for brands, fueling consideration, value, conversion, loyalty, and word of mouth.
- 63% of us are more likely to buy from a brand we trust, even if it’s more expensive.
- 55% are more likely to stay loyal to a brand we trust, even if it makes a mistake.
- 53% are more likely to recommend a brand we trust to others.
- 62% say there are brands worth paying more for because we have earned our trust.
In this environment, only business is seen as both competent and ethical. Not the media, not government, not even NGOs. And Edelman has measured a 19-point increase in perceived ethics of businesses since 2025. Which means that business leaders have a leg up creating trust where now our prospects primarily distrust us.
And how is trust and influence built? By understanding what the people we serve need and want.
Relentlessly Helpful Thought Leadership positions you as an expert, helpful, relatable expert. It sets you apart from your competitors in the eyes of those you want to serve.
I was once asked how to be a thought leader. The answer is: You have to be one. That takes understanding the people you are trying to engage and how to provide them with value.
BRIAN SOLIS
We collaborated with our agency partner Predictive ROI to uncover how business professionals think about thought leaders, and what they’re looking for when they research, follow, and engage with experts. Our study, The ROI of Thought Leadership revealed that followers overwhelmingly want three things from thought leaders:
- Ideas that change how they approach their work;
- Ideas they haven’t heard before;
- Ideas from someone who seems genuine.
In other words — something helpful and new, from someone who’s real. That’s the basis of Relentlessly Helpful Thought Leadership.
It also revealed the impact of a thought leadership reputation — more clients, more retention, more referrals — and greater ROI for your agency.
Custom attitudinal segmentation research is uniquely capable of providing an attention-getting, credibility-enhancing platform for your thought leadership — and revealing your agency as one that genuinely cares and invests in understanding your ideal clients.
Our Relentlessly Helpful Thought Leadership Services
Agency Thought Leadership Strategy
Niche clarification, respondent strategy and feasibility, and topic interest surveys.
Agency Thought Leadership Research
Custom attitudinal segmentation surveys, interactive results visualization, and results workshops.
Agency Thought Leadership Activation
Thought leadership content development, atomization programs, and prospect engagement vehicles.
Research for Agency Clients
Build strategies and initiatives for your clients based on audience-based insights.
