Say Something New and Helpful.
You can’t lead by repackaging the same old information that everyone else has. That’s thought regurgitation — not thought leadership. And it won’t get you noticed or set you apart from your competitors.
I was once asked how to be a thought leader. The answer is: You have to be one. That takes understanding the people you are trying to engage and how to provide them with value.
BRIAN SOLIS
We collaborated with our agency partner Predictive ROI to uncover how business professionals think about thought leaders, and what they’re looking for when they research, follow, and engage with experts. Our study, The ROI of Thought Leadership revealed that followers overwhelmingly want three things from thought leaders:
- Ideas that change how they approach their work;
- Ideas they haven’t heard before;
- Ideas from someone who seems genuine.
In other words — something helpful and new, from someone who’s real.
It also revealed the impact of a thought leadership reputation — more clients, more retention, more referrals — and greater ROI for your agency.
Custom attitudinal segmentation research is uniquely capable of providing an attention-getting, credibility-enhancing platform for your thought leadership — and revealing your agency as one that genuinely cares and invests in understanding your ideal clients.
Our Agency Thought Leadership Services
Agency Thought Leadership Strategy
Niche clarification, respondent strategy and feasibility, and topic interest surveys.
Agency Thought Leadership Research
Custom attitudinal segmentation surveys, interactive results visualization, and results workshops.
Agency Thought Leadership Activation
Thought leadership content development, atomization programs, and prospect engagement vehicles.
Research for Agency Clients
Build strategies and initiatives for your clients based on audience-based insights.
