It may pain you to hear it, but for thought leadership to be effective you need a niche. You can’t try to appeal to everyone and be able to stand apart from and above your competition.
If you’re struggling to nail down a niche, we can help. We’ve got years of audience and marketing strategy under our belts, and we can help you and your team focus on an approach that will allow you to build a reputation for expertise with the organizations you most want to support.
Respondent Strategy and Feasibility
It’s critical to make sure you’re surveying respondents that your ideal prospects and clients want to hear from. You can survey their peers, to give them insight into how organizations like theirs are approaching challenges and opportunities, or survey their prospects, to give them a perspective on their wants and needs. Both approaches can be equally as effective in attracting the attention of your ideal followers and providing a strong platform for your agency’s perspective and expertise.
But who are these respondents, and how can you secure their participation? We can help by offering guidance on respondent sourcing that fits your goals and your budget. We can also help you assess the likelihood that your own community of clients, prospects, and social media contacts will participate in your study.
Without respondents, research doesn’t work. So this is one of the first steps in making sure we can create a solid platform for your agency’s thought leadership.
Topic Interest Surveys
If you have prospects or partners that you want to benefit from your thought leadership research, we can help you identify which of your ideas are most appealing to them. We will create a custom topic survey you can distribute to your contacts, including your ideas (if you have any) and asking their preference, or simply asking what information would be most helpful to them.