Testimonials

“One of the most effective marketing minds I’ve encountered, Susan can take theory and apply it for companies in a way that actually generates transformational business results. Her emphasis on marketing segmentation and targeting takes companies from one, flaccid, marginally effective marketing plan to a razor sharp, hyper-relevant collection of several plans – each focused on a distinct audience group and their specific needs. It’s an approach that focuses very clearly on what motivates consumers to act, and it’s not your tag line. Extremely easy to work with, and a delight to be around, you and your company will wish you’d met her long ago. Get on board before she gets appropriately famous and expensive.” - Jay Baer, Principal, Convince & Convert

“Susan displays a rare combination – she is extremely analytical and detail oriented, while having excellent interpersonal skills. She is quick to understand problems and creative in her approach solve to them. With Susan you can rely on her to get the whole job done – she will study an issue to identify the cause, recommend the best solution, and then present the results to a large group with humor and grace that will surprise and delight all in attendance. Susan is the best.” – Scott Norvell, Sr. Vice President, TransFund

“Susan has an insane ability to analyze data and actually make you understand what it all means. She can segment any audience and really get to the core of who your marketing speaks to, and who it should speak to for that matter. She is unbelievable at what she does.” – Debby Hrach, Strategic Marketing & Branding Specialist

“Susan is not only a very intelligent, dedicated and passionate marketer, but an outstanding mentor. I honestly learned more from her than I have from any other supervisor in my career. Give Susan a challenging business problem and she will find an efficient and effective solution. She is a very strategic and entrepreneurial professional with a wealth of business expertise and the relationship-building skills that would bring tremendous value to any organization seeking fresh, smart ideas to help their business grow.”  - Jeff Pomponio, Senior Marketing Manager, The Home Depot

“Susan is someone I look up to, both personally and professionally.  I definitely learned a lot from her about marketing research and audience segmentation. In my line of work (Search Marketing) those are the strategies and tactics which separate good marketers from great ones. Susan provided our teams with insights into customer behavior that helped us to build truly effective campaigns.”  – Will Smith, Search Marketing Manager, Off Madison Ave

“Susan is extremely bright, very motivated and a great listener. She is equally at home in marketing or operations and brings great intangibles to the workplace. Her leadership and ethical standards are exemplary.”  - Rex Northen, VP Retail Division, BOKF

“Susan is an exceptional brand strategist. Her ability to utilize research in the development of relevant consumer messaging strategies is superb, and her skills in planning tactical executions that support those strategies is excellent.  Susan is a terrific person to work with.”  - Sean Rogers, Senior Client Strategy Manager, The Arizona Republic

“Susan is a unique marketing professional with category management, strategic marketing savvy, brand management experience and most importantly an excellent understanding of how to engage all levels of management in coming together to win customers.  If you are facing a challenge or need to expand your customer base, I highly recommend Susan.”  - Paul Vercontaire, President, Vercontaire Group

“Susan is the consummate professional, excellent in her dealings with coworkers and suppliers, and extremely thorough and efficient.  I highly recommend her for any strategic business planning, category management and development, and product marketing role.” – Keith Brand, President, Tefisto Partners Inc.

“Susan is one of those people who not only has great ideas but is so fluid in conveying them to clients & colleagues. Susan has a way of explaining things in a way that not only make sense but actually get you excited to take action. I always look forward to working on projects with her.”  -  Brian Renner, SEO & PPC Consultant

“Susan has an amazing ability to take a diverse group of personalities and manage them throughout the course of a major project. Her attention to detail and great people skills are key to allowing projects to run smoothly and meet all deadlines on time. After a project has concluded, Susan’s analyses are always thorough and insightful. Susan would be an asset to any company in need of consulting assistance.”  - Tanya Hansel, Catalog Circulation Consultant