The Agency Audit Research Series

Building the Unbeatable Agency

How Marketing Agency Leaders are Conquering Big Challenges

What you’ll Learn

Marketing agency leadership is no picnic. Agency leaders are faced with severe challenges that threaten their very survival.

Our 2022 study of agency leaders explores the challenges they're struggling with, how different types of leaders think about their agency and its ability to be resilient in the face of these issues, and how agencies are successfully navigating them

Executive Summary

Download the Executive Summary sharing the results of the research as well as our perspective and advice for agencies.

webinar Recording

Walk through the data with Susan and Drew as we discuss interesting tidbits and important implications of the research.

data visualization

Explore the full data visualization for yourself, and view the results based on multiple aspects of our respondents such as organization size and segment.

They Say

What They Say

Indispensable for Agencies

Every year since 2014, Audience Audit and Agency Management Institute have put out a new study to help agencies gain insights into their clients, their prospects, and even their employees. As an agency owner, I set my calendar every September to grab the new Agency Edge results. They never disappoint.


See Our Past Agency Edge Research Studies