Relevance Mapping: Using Data to Uncover the Real Motivations of Your Target Audiences

I hope you enjoy the presentation on quantitative attitudinal audience segmentation research I gave this week at the BOLO 2010 conference.  It’s on Prezi, which is a new technology for me but I’m very happy with the flexibility and visual interest it provides.  I’ll post more on my thoughts about the conference and what I learned a little later this week, but wanted to get the presentation up for any attendees who wanted to reference it.


  1. Cool Stuff Susan – Thanks for sharing! Very relevant to what I do for a living as well. This Prezi thing is pretty awesome too. I just opened a Prezi account.

    – Pat

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