Testimonials

“I worked with Susan on a customer segmentation for one of our Gap Inc. brands and highly recommend her. She is professional, knowledgeable, creative, and a pleasure to work with. She brought her many years of experience to our project and we were extremely happy with the results.” – Julianna Iosilevsky, Sr. Manager of Consumer Insights

“The results of the study were incredibly insightful and we’ve leveraged them across the organization to improve our marketing strategy, service offerings and more. Susan was delightful to work with and I’m looking forward to working with her again in the future.” – Rebecca Spryczynatyk, Senior Director of Communications

“Susan is one of my favorite partners to work with. Her energy, positive attitude and outstanding work product makes working with her a delight. She is our go-to partner when we need detailed, quantified and in depth insight into our clients digital audiences. Susan is beyond valuable and I am thankful to have her on our team.” – Jason McDonald, European Director

“Susan quickly established herself as a subject matter expert and a consummate professional of the highest order, and delivered a segmentation study that far exceeded our expectations in the level of detail and completeness of the data. Her knowledge, skills and abilities are indispensable in the fast paced, dynamic market of today.” – David Allen, Manager of Development and Services

“Susan knows how to bring research to life and, most importantly, provides insights that are actionable. Susan involves the agency in every step of the process, ensuring that we feel comfortable with the process and that we understand the outcomes. Beyond demographics, Audience Audit reveals the motivation behind each consumer and the segmentation process allows us, as marketers, to better target our messaging.” – Christine Tieri, Owner

“Susan’s expertise in constructing quantitative studies that effectively measure attitudes and behaviors contributed greatly to the overall success of our project. Her ability to present statistical analysis of results in a way that is thorough yet easily comprehensible has made Susan a truly invaluable partner of our company. – Jami Crabtree, Senior Account Executive

“One of the most effective marketing minds I’ve encountered, Susan can take theory and apply it for companies in a way that actually generates transformational business results. Extremely easy to work with, and a delight to be around, you and your company will wish you’d met her long ago.” – Jay Baer, New York Times Best-Selling Author and Digital Marketing Entrepreneur

“Susan gets business and is able to help us measure the things that drive consumers and result in sales.” – Mark Grodsky, Chief Operating Officer