Built-just-for-you, our mind-blowing audience segmentation research is actually priced within reach of most small-to mid-sized agencies and their clients. Based on reactions from many agencies, we suspect you’ll be quite surprised at our prices compared to what you might expect.
Because our work is completely custom, every project is priced individually. We’ll happily provide a speedy estimate – just call or email.
Why do we charge so much less? Because we love the little guys.
- Why should only the biggest companies have access to research-validated, statistically reliable insights into their customers and prospective customers?
- Why should only the biggest agencies have the resources to offer these insights to their clients?
- Why should the little guys have to rely on syndicated data, canned reports and one-size-fits-all industry research?
They shouldn’t. So we built our research, and our company, to serve the little guys — like you.
Regardless of price, all of our research features the same uncompromising approach to data collection and analysis and the same personalized approach to working with your team and your clients.
Projects typically include:
- Custom survey development
- Custom attitudinal factors and segments
- Ratings of current and potential features and benefits
- Competitor/brand familiarity
- Customer experience and satisfaction
- Product usage
- Purchase history and intent
- Channel preferences for browsing and buying
- Key influencers
- Message appeal
- Social media usage and device preference
- Custom topics exploration
- Insight Panel development for future research
- Administration of respondent incentives
- Interactive Results videoconference workshop
- Interactive Results Workbook
Fees for research panel respondents, incentives and travel are additional and quoted as necessary.
To read more about why attitudinal segmentation is important, how it works and how your clients can benefit, download our “Why Audience Audit” whitepaper.