FWR

Good research can not only build your thought leadership through the insights it reveals -- simply doing it in the first place helps you build your authority with your thought leadership followers. … [Read more...] about Demonstrate Your Authority with Research

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights. … [Read more...] about What If Your Research Doesn’t Prove You Right?

There are a lot of things you can do to make sure that your research respondents have a great experience and you're not throwing roadblocks in their way. … [Read more...] about Reducing Friction for Research Respondents

Guess what? The research isn't the thought leadership. It's what you build on top of the research that demonstrates your expertise. … [Read more...] about The Biggest Secret About Thought Leadership Research

In February 2020, I started a weekly video series. Little did I know what was to come. … [Read more...] about Hairpocolypse 2020

There's some confusion. These work together, but aren't the same thing. … [Read more...] about  Personas vs. Personalization