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FWR

How Should We Be Segmenting Our Audiences in Research?

By Susan

 There are a variety of ways to group your research respondents to better understand them. … [Read more...] about How Should We Be Segmenting Our Audiences in Research?

Filed Under: FWR

Pissing Off Your Prospects and Customers with Research

By Susan

 This week it's just a rant about irritating your customers and prospects by using research! Listen and learn! … [Read more...] about Pissing Off Your Prospects and Customers with Research

Fricken’ Likerts

By Susan

 Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same … [Read more...] about Fricken’ Likerts

How To Develop Your Own Research Panel

By Susan

 One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary … [Read more...] about How To Develop Your Own Research Panel

How Many Respondents Do I Need?

By Susan

 If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have … [Read more...] about How Many Respondents Do I Need?

Can Research Generate ROI for Agencies?

By Susan

 Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency's own thought … [Read more...] about Can Research Generate ROI for Agencies?

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Audience Audit Inc.

5382 W. Geronimo St.
Chandler, AZ 85226

t: +1 (480) 231-4246

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