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Blog

How Thought Leaders and Loyalty Builders Cultivate Resilience

By Susan Leave a Comment

purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as … [Read more...] about How Thought Leaders and Loyalty Builders Cultivate Resilience

Filed Under: Agency, Audience Segmentation, FWR, Research, Thought Leadership Tagged With: #funwithresearch, #research

How to Identify Your Agency Segment

By Susan Leave a Comment

Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, … [Read more...] about How to Identify Your Agency Segment

New Research Shows How to Make Your Agency Unbeatable 

By Susan Leave a Comment

Between talent shortages and client defection, establishing a clear niche, and building a positive reputation, there are a lot of moving pieces that can fall apart for agency owners. In the worst-case … [Read more...] about New Research Shows How to Make Your Agency Unbeatable 

Welcome to Season 2 of Fun with Research!

By Susan Leave a Comment

I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you! … [Read more...] about Welcome to Season 2 of Fun with Research!

Please PLEASE Test Your Surveys!

By Susan Leave a Comment

Little mistakes can have a big impact. Make sure you're properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering. … [Read more...] about Please PLEASE Test Your Surveys!

Make the Most of Your Thought Leadership Research

By Susan Leave a Comment

If you're going to go to the effort of conducting thought leadership research, don't let it be a one and done content initiative! You can do more with it. … [Read more...] about Make the Most of Your Thought Leadership Research

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Audience Audit Inc.

5382 W. Geronimo St.
Chandler, AZ 85226

t: +1 (480) 231-4246

AMI Accredited Agency

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