purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as … [Read more...] about How Thought Leaders and Loyalty Builders Cultivate Resilience
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How to Identify Your Agency Segment
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, … [Read more...] about How to Identify Your Agency Segment
New Research Shows How to Make Your Agency Unbeatable
Between talent shortages and client defection, establishing a clear niche, and building a positive reputation, there are a lot of moving pieces that can fall apart for agency owners. In the worst-case … [Read more...] about New Research Shows How to Make Your Agency Unbeatable
Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you! … [Read more...] about Welcome to Season 2 of Fun with Research!
Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you're properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering. … [Read more...] about Please PLEASE Test Your Surveys!
Make the Most of Your Thought Leadership Research
If you're going to go to the effort of conducting thought leadership research, don't let it be a one and done content initiative! You can do more with it. … [Read more...] about Make the Most of Your Thought Leadership Research
