Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency's own thought … [Read more...] about Can Research Generate ROI for Agencies?
Context in Research
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who … [Read more...] about Context in Research
How Do I Get People to Take My Survey?
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it's just that they enjoy being asked for their … [Read more...] about How Do I Get People to Take My Survey?
How Do I Find the Right Respondents?
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right … [Read more...] about How Do I Find the Right Respondents?
Quantitative vs. Qualitative
Even if you're not very familiar with research, you've heard the terms "quantitative" and "qualitative". What's the real difference? These terms refer to types of data -- not necessarily to … [Read more...] about Quantitative vs. Qualitative
What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: "Steve Jobs said research isn't helpful because people don't know what they want." Actually, what Steve said in an … [Read more...] about What Steve Jobs Didn’t Say about Research
