There are a variety of ways to group your research respondents to better understand them. … [Read more...] about How Should We Be Segmenting Our Audiences in Research?
Pissing Off Your Prospects and Customers with Research
This week it's just a rant about irritating your customers and prospects by using research! Listen and learn! … [Read more...] about Pissing Off Your Prospects and Customers with Research
Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same … [Read more...] about Fricken’ Likerts
How To Develop Your Own Research Panel
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary … [Read more...] about How To Develop Your Own Research Panel
How Many Respondents Do I Need?
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have … [Read more...] about How Many Respondents Do I Need?
Can Research Generate ROI for Agencies?
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency's own thought … [Read more...] about Can Research Generate ROI for Agencies?
