Referrals are the best. You’re not selling — you’re trusted.
But what if those referrals came from people you’ve never even met?
That’s the power of showing up with genuinely helpful content. When your insights are rooted in research — and shared consistently — people start to share your work, cite your findings, and recommend you as an expert.
Even if they’ve never worked with you.
It happens to us all the time. Clients tell us their biggest referral sources aren’t their past clients — it’s the people quoting their research on stage, on LinkedIn, or in pitch meetings.
Learn how to use research to build referral-ready trust.
ACTION: Share one helpful, research-backed insight publicly this week — on LinkedIn, in your newsletter, or during a client conversation.
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